Creativity is Social: The Interpersonal Dynamics of Innovation in the Workplace

Innovate or Die: Creativity is the Key to Survival

Talk of creativity used to be relegated to fields such as the arts, fashion, and architecture, but today it is on the minds of all kinds of business leaders. Market-leading products are rapidly replaced. Customers quickly abandon popular services for faster, easier options. Companies that never considered themselves as being in a business requiring creativity are suddenly highly attuned to the threat of disruption from a competitor whose innovative new idea might change the industry completely.